Online Education
Webinars that elevate, inspire leadership & evolution (and occasionally stir the pot to get you thinking with some radical authenticity)...
Here's how it works: 1) Select the Webinar you wish to purchase below and purchase it by clicking the "Book Now" link 2) After payment is received, you will receive a separate email from us with the link to the purchased Webinar and all instructions for viewing it.
Available Now.
This Webinar recaps the entire Session One (and a portion of Session Two) content from the Santa Barbara Wedding Industry Fireside 2018 Summit, "Define. Design. Evolve." It provides a look at the history of the wedding business from the 1920's through the present and looks at 4 key factors that have changed dramatically over the last century and in particular the landslide shifts taking place the last 5 years, with a particular concentration on the unique needs of Santa Barbara wedding businesses, including a special look at the policy and politics going on with private estates and Santa Barbara County.
Approximately 45 minutes in length.
SESSION I
STATE OF THE SANTA BARBARA WEDDING INDUSTRY FIRESIDE SUMMIT 2018
Pre-Recorded.
$35
Available Soon - check back .
This Webinar recaps the entire presentation from the 2.12.19 Fireside Wine with a Wedding Planner "Chat Workshop" at La Maison downtown Santa Barbara and looks at how to price for the intangibles that come up "day of" when pricing your wedding planning fees; a look at GEN Z (the new wedding marketing demographic coming in after the Millennial; and the top reasons wedding professionals are "ghosted" after responding to inquiries. All of the above is based on the latest up-to-date industry research, reports and data to which we subscribe or study and we are pleased to offer this education for the Creative who knows that effective business and marketing practices and staying up to date are just as important as the artistry and joy of creating beautiful events. Approximately 30 minutes in length.
PREPARING
FOR THE INTANGIBLES IN CLIENT PRICING + A LOOK AT GEN Z + TOP REASONS YOU ARE GHOSTED AFTER RESPONDING TO AN INQUIRY
Pre-Recorded.
$25
Available soon
From some of the most hot, controversial topics, to leadership and business inspiration for the wedding & hospitality professional with a special slant towards wedding planners, we have many online educational series in cue. It's taking us awhile to finalize the presentation, upload , and all the final production details of producing a webinar. Check back to see new topics added as we publish them!
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"ENLIGHTENMENT" COMING SOON
Pre-Recorded. Prices starting at:
$25